## GMA Deals & Steals — Live Investigation (Aug 20, 2026) ### What's live today Today's installment is the **"'GMA' Deals & Steals Beauty Bonanza"**, published August 20, 2026 by Tory Johnson. It's a beauty-focused drop with deals starting at **$5 and up to 75% off**, valid only on 08/20/2026 (while supplies last, no back orders or rain checks). Featured brands include: - **Dr. Whitney Bowe Beauty** (50% off, $39.50–$107.50) — retinal night treatment and peptide skin-care sets - **Sweed Beauty** (45–50% off) — eyelash growth serum and clean mascara - **bareMinerals** (50% off, free shipping) — mineral foundation - **SexyHair** (50% off) — volumizing hairspray - **BROWN GIRL Jane** (50% off) — clean eau de parfum - Plus DevaCurl, GOPURE, KORA Organics, and more Source: [GMA Deals & Steals Beauty Bonanza](https://www.goodmorningamerica.com/shop/story/gma-deals-steals-home-135640116) ### What changed / the arc of the series The segment is a **recurring, near-weekly drop** that rotates themes. Looking at the recent run on the [GMA Shop hub](https://www.goodmorningamerica.com/shop): - **July 30** — "Deals & Steals for on the go" (Chomps, Limitless jumpstarter, Solbari UPF clothing, BLINGSTING safety tools), up to 80% off. [Source](https://www.goodmorningamerica.com/shop/story/deals-steals-summer-comfort-135119946) - **Aug 7** — "Summer blockbuster savings" (Made In Cookware, Design Imports, Audien Hearing, MY MAGIC CARPET), up to 76% off. [Source](https://www.goodmorningamerica.com/shop/story/deals-steals-summer-blockbuster-savings-135260485) - **Aug 14** — "Deals & Steals for summer adventure" (Jetti weighted poles, CUBITT smart watches, GreenPan ice-cream maker), up to 73% off. [Source](https://www.goodmorningamerica.com/shop/story/deals-steals-summer-adventure-135457717) - **Aug 20** — Beauty Bonanza (today). So the change is **thematic rotation** — from travel/on-the-go gear → home/cookware → outdoor adventure → beauty — each with a one-day-only validity window. The deals are **affiliate/commission-based**: ABC and Tory Johnson receive a commission on purchases made through the links, and shoppers leave ABC's site for third-party e-commerce retailers. [Source](https://www.goodmorningamerica.com/shop/story/gma-deals-steals-home-135640116) ### Why it matters 1. **Scale and longevity.** Tory Johnson joined GMA in 2004 and has run "Deals and Steals" for two decades. As of her 20th-anniversary reflection (Nov 2024), the series had featured **more than 69 million products and helped viewers save $1.5 billion**, and has given small businesses their start or second chance (including during the pandemic). [Source: GMA 20th anniversary](https://www.goodmorningamerica.com/living/story/tory-johnson-reflects-career-20th-anniversary-gma-115992813) 2. **Small-business support.** The curated lineup consistently mixes established names (GreenPan, bareMinerals, Made In) with small/emerging brands, which is a stated pillar of the segment. 3. **Commerce model.** It's a monetized shopping segment — commission-based affiliate links, one-day-only pricing, and "while supplies last" scarcity — which is why it's a reliable revenue driver for ABC and a daily shopping destination for viewers. All deals funnel through Tory's own site, [GMADeals.com](https://www.gmadeals.com). ### Strongest sources - [GMA Deals & Steals Beauty Bonanza (today's deal)](https://www.goodmorningamerica.com/shop/story/gma-deals-steals-home-135640116) - [GMA Shop hub](https://www.goodmorningamerica.com/shop) - [Deals & Steals for summer adventure (Aug 14)](https://www.goodmorningamerica.com/shop/story/deals-steals-summer-adventure-135457717) - [Deals & Steals for summer blockbuster savings (Aug 7)](https://www.goodmorningamerica.com/shop/story/deals-steals-summer-blockbuster-savings-135260485) - [Deals & Steals for on the go (July 30)](https://www.goodmorningamerica.com/shop/story/deals-steals-summer-comfort-135119946) - [Tory Johnson's 20th anniversary reflection](https://www.goodmorningamerica.com/living/story/tory-johnson-reflects-career-20th-anniversary-gma-115992813) - [GMADeals.com](https://www.gmadeals.com)